It’s not a real post, just a short observation. This photo presents why Rihanna is awesome. Rihanna as a brand, not a person, because believe it or not, I don’t know her. She obviously doesn’t give a fuck about her appearance, but that’s not a big deal at all because she’s in a position to not give a fuck. Rihanna who gives a fuck, now that would be a weird surprise, even a bold statement.
The singers’ power doesn’t lay in her image of being a rebel because she’s not a real one. It can’t be compared to genuine punk ways of Sid Vicious, Joe Strummer, Bowie, Iggy or even Andy Warhol and his colourful team. No way. Sylvia Plath, Simone de Beauvoir, Frida Kahlo, Virginia Woolf, now those were the real punks, rebels with a purpose. I love rebels, but I love Riri, too. Let me explain.
Her main job is not art, it is to make loads of money. She’s in a position where her popularity allows her to set trends that would influence people, mostly young girls, to consume, buy more and more stuff with no real reason. The influence of today’s pop stars doesn’t depend on books or even newspapers or television, it spreads like fire through photos on social media. It’s not complicated at all, no matter what messages Rihanna sends through interviews or her lyrics, let’s face it, she’s not calling for a revolution. And why should she? She is a product of the system we live in, everything is for sale and the product is as valuable as the wealth it accumulates.
I’m getting to my point. This photo makes me laugh, not only because Riri looks ridiculous, it’s because it will make people buy and wear ugly sunglasses, flip-flops with socks and feel like a boss. Not only will they wear that, they will pay as much as it takes. The higher the price, the better, people are suckers for exclusive things. As the price of a product goes up, it’s Instagram photo with hashtags becomes more valuable. Simple math. #flipflops