Month: February 2017

Keep Your Reality Away From Me

Ricochet is such an awesome word, repeat it out loud for at least 15 times, amazing. Next thing you know, David Guetta’s Titanium is playing in your head  for the rest of your life, you’re more than welcome!


I’m bulletproof, nothing to lose
Fire away, fire away
Ricochet, you take your aim
Fire away, fire away

But I digress, my mind is super fast but lacks focus, even more than usual, much more. I had five and a half biiiig cups of coffee (with just a hint of milk) since this morning and as we are approaching 6 PM, heart attack is starting to look like a logical ending to this lovely evening. I slept for two hours last night because I was watching the Oscars, just like I did the year before and the year before that. I am a hypocrite, I know. I am aware of it, so that makes it acceptable. More importantly,  for some of us Europeans the last Monday morning in February tastes like coffee, sugar and dark circles under eyes sprinkled with a dash  of hysteria. Sleep deprived, but determined that it was worth it, armed with fresh knowledge deriving from the center of the La La Land, a place that never truly existed, but it feels good to believe it’s for real. It’s very similar to religion and just like religious rituals, there is always a certain sacrifice a person needs to undertake.

To me, the best part about the Oscars and similar, highly mediatized events is the projection of safety and false togetherness, a sense that everything is OK and that unity and tolerance and art will prevail even when the highlight of the evening are racism, borders and bigotry. It’s hard not to feel joy after people of different races have shared the stage, handed and received awards and delivered inspiring, almost revolutionary speeches. Almost. Of course they mostly represent a privileged group of people which doesn’t share the rest of the world’s crucial problems, of course they write speeches in advance, of course they enjoy the attention…  but at least they are, in a way, giving a voice to those problems. Those messages circle the world in juxtaposition with all the hottest Ryan Gossling memes and that is not neglectable.


And also, along with the scripted drama, there was the non planed pinnacle in form of strange faux pas at the very end of the show, which I haven’t seen live because I turned off the TV as soon as I heard that La La Land won the best picture award and finally went to sleep. Perfect timing as always.  I was sad when I realized I was only a few moments away from witnessing live the biggest award mistake in the history of  our time (I know I am exaggerating, but that’s the point!), although I was very happy to learn this morning that Moonlight is the actual winner. Oh the drama, the glamour, the humour, the controversy, Trump, botox, Mahershala, Matt Damon vs. Jimmy Kimmel, Jennifer Aniston who looks like Iggy Pop, the awkwardness, tears and gold – this year’s Oscar season had it all. 

Good night and see you next year!


Yours truly,





How many clicks per minute are you worth?

Click count, it has become a constant expression in everyday life of anyone working as a community manager or journalist, actually those two branches have intertwined to such extent they go along hand in hand. No matter how much you plan the time, circumstances or work on content you’re posting, if the post reach is not big enough, it’s all in vain. If not enough people have seen your work, if there’s no thumbs up reaction followed with a couple of comments and shares, it’s like you haven’t really done anything.


Let’s take a step back from public arena to personal use of Facebook or Instagram where it seems that more and more younger people present themselves in terms of a brand, marking their opinions, clothes or lifestyle as part of the puzzle which represents their lives as a whole. Carefully selecting what’s ready for publishing, as if they’re working for a celebrity or haute couture designer whose image on the internet equals the earned income.

The point of it all is to show only the best parts of life, or camouflage the unattractive parts to make them look attractive, as well. Even when it’s all about presenting the ugly, it happens in a controlled environment with an ironic element. That’s how todays marketing mechanisms work – perfection on one side, aesthetic of ugliness which is more popular than ever on the other.

The problem with obsession with clicks in journalism is obvious – there is a disproportion between quality of content and public engagement. Why is that? A search for a quick fix of fun and distraction, maybe? Uninterested, stupid public who doesn’t deserve more than reading about reality show personas and their idle existence? I don’t think so, I prefer to think the six major media corporations and their collaborations with sponsors who finance the media content are to blame.


I believe that this evaluation form most of us submit ourselves to voluntarily through social media can lead to strong feelings of insecurity and constant fear of being observed and judged from head to toe. That may seem like a personal, banal problem, but it actually affects social connections – relationships, friendships and people’s interests because in many cases they will choose to eat well or visit a special place in order to post a photo of it on some of the platforms. That way, more users will learn about you having fun and enjoying life, experiencing nice things among a small circle of closest people is just not enough anymore. The example of rich and famous whose egos go beyond anything imaginable show us the primitive core of human nature. The need to keep feeding the public with perfectly staged moments that should’ve been kept secret due to their intimate nature is unexplainable. All I see here is the need to remain in the centre of attention.


Similar scenarios happen among ‘the normal’ people, but on an incomparably smaller scale, of course. With just a little effort and time invested into creation of ‘visual identity’, it is easy to get the necessary approval from strangers. The thing is, people won’t give you compliments so directly in real life situations and we’re lucky it is so,  just imagine strangers telling you how they like your hair, shirt or eyebrows. Creepy.

Becoming internet famous has become a real thing, it’s not just a South Park dark satire material anymore. Producing content with no meaning, lack of any kind of goal except to be liked and followed. Followed where? I don’t know.