Ever since I started a project of my own I am aware that I overuse the word CREATIVITY and add ‘she/he is such a creative person’ to describe the people I’m collaborating with. Why do I do that even though I often feel a hint of disgust even after first three-letter C… R… E… ughhh, no I can’t do that, think of something else for god’s sake!
Don’t get me wrong, I love creative people, I love being around them, learning from them, even copying them but not in an illegal douchebaggy way, or at least I hope. The problem with my generation is that we have a lot of time on our hands. When I say ‘we’, I’m talking about European or Northern American privileged young adults who are pretty much broke, but we still live pretty comfortable lives when compared to… you know, the rest of the world. Like I said, a lot of time combined with access to cultural, artistic, cinematic, etc. experiences from all over the world results in a bunch of individuals who see themselves as modern artsy gods, creative geniuses who’s talent, although not yet discovered should be rewarded by the cruel society. Pretty much thousands of Van Goghs wandering around on Instagram, collecting followers who worship their perfectly aligned photos of morning coffee and bagel next to an overly expensive Mac laptop, or ‘innovative’ fashion escapades inspired by the Kardashian clan, or on the opposite side of the internet sphere – tiny Lolita’s with their petite features giving advice on vegan diet and yoga practises… I could go on forever, if you ever used Instagram, you know what I’m talking about, the stereotypes that we are all becoming a part of. It’s an inflation of people who want to be special, recognized and in the end, famous. The lifestyle, maaan, it’s all about the lifestyle. Of course I get jealous sometimes, but the more perfect the photos, the more suspicious I get when I think about it. And when I don’t think about it, I just scroll through it and forget about most of the stuff I’ve seen, there’s just too much information, your brain can’t process all the visual stimulation it receives during the day.
I think of myself as a creative person, but maybe not in a conventional way. That doesn’t mean I’m special, au contraire, I am a part of the group with the most members: people who enjoy, appreciate and consume art without having a real talent. I draw stuff, write poems, take photos (who doesn’t these days) but there’s nothing special about it, and even more importantly, I don’t feel the need to share it with a great number of people. Regardless, art is and always will be a great part of my life.
In Woody Allen’s Vicky, Christina, Barcelona Scarlett Johansson plays Christina, a reckless young girl who is not sure about what she wants from life, the only thing she knows is what she doesn’t want. I very much sympathise with that. She also says at one point that she needs to accept the fact that she is not gifted, although she can appreciate art and feels she has a lot to express. She turned out to be a talented photographer, but she had a good mentor, a true artist kind of type. Maybe that’s what we all need, a push, someone who will build our confidence and make us feel relaxed and good about ourselves and what we want to express. In case we want to persue our passion in a professional way, that someone should also be direct and honest about the work we created.
It’s funny because we live in a place and time where creativity is an absolute must have in probably every type of profession, job interviews rarely go by without the ‘show us your creativity assignment’, creativity is no longer something reserved only for kids or quirky adults, it is an expected part of our personality. At the same time, being childlike or playful is frowned upon. I guess we need to learn how to find a balance between the two. Oh no, now I’m starting to feel sick, like trying to wiggle my way out of a boring school essay and that is not a good thing so I will stop writing immediately.